What: First there was Target and Isaac (and now Proenza), then Reebok and Scarlett, and finally H&M and Madonna. But now Steve & Barry has nabbed Sarah Jessica Parker to pump up their image. WWD reported that Steve & Barry's, a 200-unit super store chain specializing in university logo sweatshirts and licensed clothing mostly priced under $10, landed SJP for her own collection of apparel, footwear, and accessories.
Why: It seems like every celebrity is joining the low-brow fashion bandwagon, and now SJP can add her name to the ever growing list with her new line, “Bitten.”
When: Early June 2007.
Where: Expect to find these extremely affordable creations at Steve & Barry’s locations across the US.