by Barbara Paganoni
The Reinventando el Calzado footwear exposition took place at FAD (Fomento Artes Decorativas) in Barcelona, Spain on March 15, 2007. FAD, an independent, non-profit cultural institution, is made up of more than 1,500 professionals working in design, architecture and other creative fields. The goal of the institution is to promote these disciplines within Spain’s cultural and economic arenas.
Reinventando el Calzado is geared to give a new perspective on the Spanish shoe market, focusing on how the creative element of Spanish footwear is what sets Spain apart in the global market. Thirty famous Spanish shoe firms and 30 well-known Spanish designers collaborated their efforts and created different pieces of art in several artistic sectors including architecture, textiles, design, jewellery, and graphic design.

